For private customers (B-to-C), the ease of buying is important, both online and at the checkout. From a profitability perspective, it is essential that as much as possible of the basic work for the merchant can be automated. In terms of payment, private customers value versatility, from cards and online banking to gift cards and employee benefits.
When selling to businesses and organisations (B-to-B), the ability to customise and refine orders throughout the buying process is key. At the end of the process, the output must be able to be invoiced online.
Johku processes personal and organisational data separately. This makes it easier to invoice and manage customers, especially for larger companies.
Johku itself sends PDF-formatted email invoices. E-invoicing is easy to do through e-invoicing operators.
Open orders allow for preliminary purchases, giving the customer the opportunity to consider or change their purchase. Open orders are fully customisable and are not subject to receipts or payments. Open orders can be freely deleted.
A payment link can be sent from an open order, through which the content of the order can be paid for by the desired payment method. Payment links enhance sales, especially to private customers, when contact is made, for example, over the telephone.
The confirmation link allows the merchant to take a binding confirmation of the order from organisational customers, accepting the terms and conditions. This significantly reduces the risk for the merchant that the content of the order will change in a continuous iterative process. A strong confirmation also makes the implementation process transparent, including its costs.
The policy of payment and pricing can be defined separately for each product. While individuals are generally directed to pay immediately, business customers can be offered processes for request for quotation and preliminary ordering or even ordering directly to an invoice.
Johku is constantly evolving through the ideas of merchants. You can find new features under development in the Johku Ecosystem. You can also submit your own ideas to our Idea Register, where they will be evaluated and transferred to the development process.
