Having your own online store is an important part of your core business in terms of brand awareness and direct sales. However, growth often requires a broader sales channel strategy, including the sale of activities and experiences.
Within the Johku Ecosystem, the sharing and cross-selling of products and venues between Johku retailers does not create resale hierarchies. In contrast, OTAs are separate sellers with their own resale hierarchies, accounts and accounting processes. Both Johku's own channels and external channels are connected in the same place on the Product Sales Channels tab.